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UBI had a challenge.  UBI could communicate with its potential customer base using current approaches such as:

• Spamming and annoying people.
• Sending dead trees to people. 
• Advertising in a publication that our customers may not  subscribe to.  It is common to pay $10,000 or more per insertion for an average ad.
• Use web advertising.  The potential customer may or may not pay attention to the banner ads. 

UBI created another alternative. We budgeted $5,000 for communicating with people that opt in to our email list.  We are dividing that money up amongst the charities that our potential customer base want us to pay based on a weighted average. For example if 1,000 people subscribe and 200 of them want us to donate the money to the United Way then they receive a cheque for $1,000.

If you opt in, your role is:

• You will only sign up for this service if you are involved in the field of biotechnology and/or life sciences and could conceivably be involved in a decision regarding the products and/or services that UBI provides.
• You will not block or place UBI's email in the junk folder.  If you want off the email list then you will unsubscribe. 

We promise to do the following.

• We will only send you news about UBI, its products and services, and any special offers that we may have.  This is probably once or twice per month.
• We will not provide your information to any other entity under any circumstances.

The results are:

• Fewer trees are sacrificed.
• You get less unsolicited email.
• When you do have a problem that is in our area of expertise, you will be aware that we are capable of solving it.
• Charities are provided funds so that they can do their job better.

We think this is a solution to a difficult problem. This changes marketing emails into an engine that funds charities. If this is of interest to you, please tell us a little bit about yourself by clicking here. On this page you may pick the charity that you want to receive the funds.